NetEnt is an outstanding provider of digital casino products for the digital entertainment industry. NetEnt has established itself on two basic keystones: innovation and quality. It has remained committed to developing gaming and system solutions that empower online casino operators to offer an excellent gaming experience to players across the world. Additionally, it relentlessly strives to improve upon player experience.
A pioneer in game development, NetEnt regularly renews its games and functions, grabbing the attention of online slots players and ensuring loyalty for the operators. If you want to play at an online casino that offers players innovative games of the highest quality, then join , the number one provider of slots and other fine online casino games.
NetEnt can trace its origins to 1996 and its roots lie in the world of traditional land-based casinos. In 1963, Rolf Lundstrom and Bill Lindwall founded AB Restaurang Rouletter. The journey continued to establish a partnership with Spelautomater in 1964. By 1972, the operations had grown to reach the national level and the organization proceeded to register the name “Cherry” along with a cherry logo. Continuing through eventful decades, in 1996, Ponuts Lindwall, son of the co-founder Bill Lindwall, created NetEnt. Acknowledged as one of the leading players during the mid-90’s initiation of the online gambling industry, NetEnt has carved itself a great name.
Being ambitious and delivering upon promises has helped NetEnt create its reputation and successful legacy in the online slots industry.
The NetEnt casino modules were officially launched in 2002. Over the course of the year and the next (2003), NetEnt managed to sell to a number of customers, thereby improving sales and bringing in a profit. International sales began in 2004 and by 2005, NetEnt had successfully acquired a license from the Lottery and Gaming Authority in Malta. In line with its growing momentum, NetEnt let go of its ties to Cherry and shook hands with NGM Equity, in 2007. In 2009, NetEnt reached an important milestone by being listed on the Stockholm Stock Exchange.
In 2010, NetEnt gained a definite advantage after it received its Category 2 license that permits carrying out gambling transactions, through the Alderney Gambling Control Commission. The next year of 2011 saw NetEnt making its entry into mobile devices when it launched its first mobile game. Additionally, NetEnt expanded its operations into Italy the same year. Keeping pace with its growth, NetEnt sought crucial agreements with Boylesports and Paddy Power through 2012. In 2013, NetEnt also entered into a strategic framework agreement with the operator GTECH.
Pursuing its interest, NetEnt signed on agreements with at least 30 new customers including Betfair, bwin.party, and Rational Group in 2014. A collaboration agreement was also forged between GameAccount Network, a platform supplier, and NetEnt during the same period. By 2015, NetEnt games were made available to US players through key operators located in New Jersey. NetEnt was also granted local licenses to operate within Spain and the UK.
A critical success factor for NetEnt has been the ability to swiftly adapt its gaming products and product development to assure compatibility with emerging technology and trends.
NetEnt has established itself as one of the driving forces within the digital gaming industry and has been recognized through awards such as “Slot Provider” and “Innovation in Mobile” at the eGaming B2B Awards in 2015. Casino operators believe that NetEnt games are created in line with player demands and can help improve player life time value. Exceptional graphics, realistic sounds and foolproof mathematical formulas deliver the magic mix. Currently, NetEnt’s gaming library consists of over 200 high quality, ground-breaking game titles that are offered in more than 20 languages. In line with NetEnt’s multichannel distribution strategy, the online slots can be accessed through all channels available and demanded by players, including desktops (downloadable and flash based) and mobile devices (smart phones and tablets).
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At the heart of NetEnt’s operation is a single concept: creating thrilling games that entertain players. New games are developed with the objective to deliver players with an extraordinary gaming experience. NetEnt has reason to believe that the only challenge it faces is from within, i.e. loss of momentum and complacency with its business. Therefore, it believes that stimulating the staff’s creativity is crucial to its position as a leader in the entertainment and gambling industry.
NetEnt understands the importance of rewarding players with juicy jackpots, so it has set up a variety of progressive jackpots for several games. Since jackpots are progressive, a small portion of each bet by every player is contributed to the jackpot amount. Eventually, a jackpot reaches its high and rewards a player, picked out by a Random Number Generator (RNG). Players can rake in as much as several millions when they hit the jackpot.
NetEnt takes regulations and compliance surrounding the gaming industry very seriously and has as such prepared detailed strategies and action plans to address them. To begin with, NetEnt abides by the guidelines for consumer protection set forth by the Global Gambling Guidance Group (G4). It has also been verified by eCOGRA, a London-based international testing agency that authenticates and ensures NetEnt’s software is secure and maintained reliably.
NetEnt has set its mind on continuing with its geographic expansion, however it has prioritized the markets it will explore. The European continent is its leading priority, which is followed by North America and Asia in trail.